Middle Aged Men In Lycra
Flashy sports cars are out, now no mid-life crisis is complete without a souped-up road bike. Why?
Every weekend, across the nation's rolling countryside, watch out for the Mamils: middle-aged men in lycra.
And ladies, if you have a man at home taking an unusual interest in how you shave your legs, you may have a Mamil in the making too.
Research conducted by the retail analyst Mintel suggests there has been a surge in the number of middle-aged men choosing to get on two wheels.
Given the number of men aged 35-44 who are buying fancy-pants road racing machines, is this a 21st Century mid-life crisis? Has the silence of skinny tyres and carbon fibre framesets replaced the thunderous noise of motorbikes?
Back in the day, when some men with a bit of disposable income reached a certain age, they did some strange things. The grind of the office and home life convinced some that the answer to an expanding midriff lay in a pair of designer jeans and a flashy but cheap Japanese sports car. Teenage daughters ran away screaming. Sons were deprived of the role models seen in adverts for shaving products.
Gents, our womenfolk were right all along. It wasn't a good look. And did it do anything for the beer belly?
The past three years have seen the rise of the uber-techno, super-flashy, full-carbon fibre, bobby-dazzler road bike. The market for these bikes has expanded faster than a 45-year-old's waistline, partly thanks to the success of the British cycling stars at the Beijing Olympics. Marketing departments have produced smart advertising messages that encourage a bit of freedom, elite performance and memories of teenage derring-do.But then came a confluence of coincidences that gave a man an option other than looking like a gigolo cruising Italy's glitzy Lake Como.
And the result can be seen on Saturday and Sunday mornings as middle-aged blokes polish the rear derailleur, lower the mirrored shades and pedal into the hills. Every couple of weeks, you'll see a girth of Mamils gathering to race a "Sportive", a form of amateur competing that has taken the British cycling world by storm.
While the serious, younger riders are busy getting into the zone of elite competition, we're comparing the latest GPS route-finding cycle computer and pretending that we know how to stretch.
We hit the first hill and suddenly we're a puffing, panting, heaving mass of sweaty humanity that is well past its sell-by-date. Sounds humiliating? I've never had so much fun in my life - and there are also some unintended benefits of being the older rider.
First, there's the no-questions-asked fan club. My kids, on the promise of an ice cream, will cheer me over the top of any climb. They're still young enough to think I'm Superman - and you don't get that kind of pick-me-up on the golf course.
Even better is the Mamil's solution to saddle sores. A teenage shop assistant in a too-posh-to-pedal London shop tried to sell me some balm for £30. What's the point of that, I asked. I've got loads of unused nappy rash cream at home. He thought I was terminally uncool. I know better son, learn from your elders.
Läs hela artikeln om MAMILs här:http://www.bbc.co.uk/news/magazine-10965608
